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The Home Builders in Texas
"I was thinking about it the other day. I'm like, you know what? They really did it right," he says of Waco's founders. "They took this place that wasn't really on the map and they put it back on the map." He would start a service company first, then build media around it in order to generate leads for the service company,. And then acquire land, acquire property, buy and build infrastructure in the tourism industry. "[It] would be fun to just pick a random town that nobody thinks is cool now ... 20 years from now, this is going to be a really cool destination", he adds.