I think of the journey of a marketer and like this triad, right? You're probably not managing your on top of your function. Your T is in that function, right? It's like you're exceptional at that one part of marketing,. You're fairly good at other things across the stack. I think there tends to be more needed the further up you go, but I just make it clear it's an expectation. And I actually think a lot of leaders don't.

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