Is GPT a Threat to Search Engine Optimization?

Google has more or less admitted that it sees chat GPT and similar products as a threat, right? And which is why they launched Bard before they probably should have. Generated content has existed for more than 15 years of various shapes and sizes. If you're using this and morphing it into something that's magical, and it's truly an assistive technology, that's the exact same level of assistive technology that one might get out of Google's smart compose,. Which is an analogy solution, or Grammarly, or...