The Story Telling Challenge for Big Brands

When it comes to big brands, one of the challenges is you your story or your narrative, becomes really high level. My encouragement is to go small. That's where the real stories are. We often look for the really big, transformational moment. But there was one gentleman in a research study whohe his goal was to get back into shape. He had some work to do on his health and it was an urgent matter. And that one small moment, that one small story, was enough for this gentleman to tell himself to get him to get back on the bike.