Dustin reveals why every coach, consultant, and agency owner needs a signature framework—and exactly how to create one. Drawing from his recent intensive workshop on group coaching, Dustin breaks down how frameworks provide clarity, establish authority, and create consistent results for clients. He shares real examples including his own 5 P's framework that built a seven-figure business, Dave Ramsey's Baby Steps that became a $300M empire, and StoryBrand's proven methodology. You'll learn the difference between linear and typology frameworks, why your first and last steps matter most, and how to use AI to make your framework memorable. Whether you're moving from one-on-one to group coaching or just want to create intellectual property you can leverage across books, keynotes, and content, this episode gives you the complete blueprint.

Chapters:

(00:00:00) - Why Every Coach Needs a Signature Framework
(00:01:00) - What Makes a Framework Powerful (Clarity, Authority, Consistent Results)
(00:03:00) - Real Framework Examples: The 5 P's That Built a 7-Figure Business
(00:04:27) - Dave Ramsey's $300M Baby Steps Framework Breakdown
(00:07:00) - StoryBrand's 7-Step Framework for Compelling Stories
(00:09:00) - The First and Last Steps: Why They Matter Most
(00:12:00) - How to Build Your Own Signature Framework (Step-by-Step)
(00:15:00) - Testing Your Framework with One-on-One Clients First
(00:18:00) - Using AI to Name Your Framework (Clear vs. Clever)
(00:19:40) - The SCALE Framework: Creating a Framework in Real-Time
(00:22:00) - Turning Your Framework into Books, Keynotes, and Programs

Links and Resources

Dustin on LinkedIn
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