P and G Doubled Down, Unspanned

When a recession hits many brands pull back or actually stop spending money and advertising. But p and g did something that only smart companies did last year, they increased their marketing spend. And we'll talk about purpose later. Ahyes, it didn'tgo but the bigger point here with p and g was the fact that p and g doubled down, unspanned. That's right, people, that's hilling out.