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This Much I Learned: Eve's Cheryl Calverley on her year as CEO

The Marketing Week Podcast

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The Importance of Developing a Gut Instinct

Marketeers develop an instinct for what feels right and wrong over a career. Young businesses tend to be more instinctive as they don't have all the data yet. Culture is vital if you've got an instinctive business which is young, without his culture of openness and people speaking up. I think thas youcanno, go, look, speed up, slow down. And that i can then i and minsectin whan. This is not about me. Business is run by the business.

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