How to Create Thought Leadership Content for Angle Point

At angle point, you're either a subject matter expert practitioner turned marketer or your marketer having to market the subject matter that you don't know a ton about. So for me, like I'd have to go back to school and spend years upon years learning about everything to do with technical components of our business. You can find some generalists who have like a pretty high level on all of the different components of ourBusiness. But you're not going to find someone who has that depth in one or two components; it's hard to find those kind of unicorns.