Brutally Honest Business Advice | Ep 878
The Game with Alex Hormozi
00:00
Navigating Customer Metrics: CAC and LTV Explained
This chapter explores the complexities of customer acquisition cost (CAC) and lifetime value (LTV), highlighting effective calculation methods for businesses with cyclical revenue. It emphasizes a conservative approach to LTV estimation and the importance of longer time horizons in evaluating marketing effectiveness.
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