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Box Office Trends and Marketing Strategies
This chapter examines the Labor Day weekend box office results, highlighting the unexpected success of 'Inside Out 2' as it becomes the highest-grossing animated film. The discussion also delves into the upcoming release of 'Beetlejuice' and the marketing strategies for various films, including the limited visibility of Lionsgate's '1992' and the anniversary re-release of 'Shaun of the Dead.' Additionally, it explores Blumhouse's recent challenges and the evolving landscape of audience targeting in film distribution.