2min chapter

The Bootstrapped Founder cover image

18. The Do's and Don'ts of the Minimum Viable Product

The Bootstrapped Founder

CHAPTER

How to Build a Successful MVP

The happy path for any customer is to ship the MVP as soon as humanly possible. You need your customers to interact with your product at the earliest possible moment. Even early adopters and innovators need something. If you can get them not just to use your MVP but actually commit to it by paying you, then you have a real shot at building a sustainable business.

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