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ATG 96: How to spark creativity when you feel like there’s none left - my interview with innovation expert Jeremy Utley

All It Takes Is A Goal

CHAPTER

How Many Ideas Do You Need to Have a Good Idea?

In his new book, John Sutter argues that people underestimate how many ideas they need to get a good idea. He cites Linus Pauling as an example of someone who had so many great ideas but didn't know it at the time. "The single greatest Single greatest determinant if you want better ideas" is quantity not quality.

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