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Dzongsar Khyentse Rinpoche: 84000 App Launch Celebration (#130)

The Wisdom Podcast

CHAPTER

Dojagi Kamda Wang Bodam

Buddhism's marketing is what we in the teaching call it dojagi kamda wang bodam. People are very almost always attracted to the method, the means, never the end. So how many people here today are attracted to mindfulness, cushions and sitting straight? We need to translate words like translate prasana paramita - where Buddha really gave us the Buddhist view.

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