2min chapter

Free Time with Jenny Blake cover image

205: Why Paul Millerd Turned Down a $200K Two-Book Traditional Publishing Deal

Free Time with Jenny Blake

CHAPTER

How to Make Money on Your Own Terms

"I'm not so motivated by cost per acquisition stats, but basically printing my book cost 10.50 per book and then however much mailing it out," he says. "If I can spend 10.50 and create a beautiful artifact that makes people feel delighted when they hold it, that's in lieu of my ad money." He adds: "It tells people I care and caring is one of the most valuable things in the world"

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