#048 Balaji’s Most Epic, Personal, In-Depth Interview Ever (Transhumanism, Investing, and more)
Smart Friends
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The Most Important Things on Social Media Are Authenticity and Consistency
On social media, the most important things are authenticity and consistency. When people follow you on Twitter, it is different than being your friend in WhatsApp. It's as if they're buying a card in milk or a gallon of orange juice. They don't usually want to hear about the person themselves unless that's like a celebrity for whom their personal drama is actually part of the product or whatever.
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