297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Deconstructor of Fun
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The Evolution of User Acquisition in Mobile Gaming
This chapter explores the current state of user acquisition (UA) in mobile marketing for 2025, addressing misconceptions and shedding light on the evolving strategies within the industry. It highlights the impact of IDFA deprecation and market dynamics on UA, emphasizing a shift towards quality products over traditional aggressive growth tactics. The discussion also critiques the stagnation in user engagement and growth, while underscoring innovative approaches to achieving success in a competitive landscape.
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