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Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton

Behavioral Grooves Podcast

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The Penisodae Effect

I have kind of a... You're a funny effect. Yeah, exactly. I'm very highly recently dependent on the fact that I have an effect. So I did a really interesting study and I think it was too late for the book, in fact. Michael Aaron, a Zeno site, a lovely agent in America. And we were interested in the penisodae effect. We began to wonder, well, not every brand sells over time. Some brands selling volume, would you see a similar effect if you talk about the unit price rather than the total price? It wasn't people were misleadly told it's $1.58 a bottle if you buy 12. That's the

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