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From Data to Decisions: Boobesh Ramaurai Explains the Real Impact of AI

A Beginner's Guide to AI

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Navigating AI-Driven Consumer Behavior

This chapter examines the evolution of consumer behavior in the digital landscape, focusing on the shift from traditional search engine optimization to generative engine optimization. It discusses the challenges brands face in maintaining visibility amidst AI-generated content and emphasizes the necessity of human oversight in content creation. The conversation also covers the importance of utilizing specialized tools and strategies for small to medium enterprises to enhance brand discoverability and decision-making.

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