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#61: How jobs-to-be-done (JTBD) nearly killed our startup | Troy Sultan and Austin Cooley (Co-founders @ Guide)

Supra Insider

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Co-founders of Guide share their transformative journey in product development, stressing the significance of prioritizing customer solutions. Through their experiences with the jobs-to-be-done methodology, they offer insights into balancing immediate customer needs with long-term vision in product strategy.

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