#143 with Jeremy Cai of Italic - Influencer Coffee Making Millions, What Cold Chain Is and Why It's Booming, And Tons of Ideas
My First Million
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Franchise Innovations and Influencer Branding
This chapter explores the profitability and capital efficiency of franchises, particularly in the fitness and convenience store sectors, while examining existing models like Sonder. The discussion also highlights the impact of influencers on branding through successful ventures like Chamberlain Coffee, emphasizing authenticity in partnerships. Additionally, the chapter addresses e-commerce success stories, including a Texas gas station chain, and dives into the importance of cold chain logistics in food distribution.
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