The Secret Sauce of Coaching Yourself

The secret sauce is being willing to sell yourself on your offer so deeply that there are no more objections in your mind about your offer. And then you stop getting them from other people. So what does it mean to actually coach yourself into, I would call it conviction or belief of that offer? The only thing that had changed is I had coached myself for an entire year on that offer and now we've made millions of dollars in that offer.