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#116 - Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom

Awkward Silences

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Is There a Need for More Usability Testing?

JH: The shift that I've really seen is, like I said, as the UX designer hiring has sort of outpaced researchers. We are definitely seeing more during the design phase, for sure. And we're seeing different folks getting involved. There's a danger of focusing too much on just validation and not kind of like stop or either stop or just have different teams. Maybe you have to have a different team dedicated to the other research.

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