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Perfume: Articles of Interest #9
99% Invisible
The Perfume Boom in the US
In France, you're sexy if you're a little funky. Here you've got to be freshly showered and smell like nothing. The mainstream perfume market's been stuck in the clean boom for some decades now. But there's been a quiet revolution in the last 15ish years on the fringes of perfume an indie scene has blossomed.
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