The Enthusiast: Founders and VCs beyond the Valley cover image

[Operator Stories] Mikhail Lomtadze (Kaspi) on building a $20Bn business out of Kazakhstan, the superapp strategy and secrets on execution

The Enthusiast: Founders and VCs beyond the Valley

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Integrating Services: The Super App Approach

This chapter explores the strategy of developing a super app in Kazakhstan to merge various governmental services into a single digital platform for better accessibility. It highlights the collaboration between the private sector and government, the successful implementation of online car registrations, and the importance of consumer-centric design in achieving effective digitization in emerging markets.

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