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In the Media: New Effective Diet, Faulty Blue Zone Data, & Superior Protein Bar

The Consistency Project

CHAPTER

Analyzing Nutritional Profiles and Marketing Tactics of Protein Bars

This chapter contrasts the marketing strategies and nutritional profiles of a specific protein bar and RX bar, highlighting the former's serious branding. It delves into the bar's high protein content, which comprises 75% of its calories, and discusses the innovative use of Alulose as a low-calorie sweetener with unique metabolic benefits.

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