Word-of-mouth growth and managing locker beef demand

James describes how locker beef grew by reputation, current demand challenges, and their partnership with a local processor.

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In this episode of The Beef Podcast Show, James and Dawn Anderson of JBB/AL Herefords and Red Angus discuss how their multi-generational seedstock operation is adapting to current market trends while staying true to long-term goals. They share insights on herd health, protocols, locker beef programs, and building customer loyalty through consistency. Tune in now on all major platforms!

"By adopting a gut health program with drenches and tubs, from calving to weaning, we might have doctored only five calves total, which drastically reduced labor and costs."

Meet the guest: James and Dawn Anderson operate JBB/AL Herefords and Red Angus, a family-run seedstock ranch in Gooding, Idaho, in business since 1967. With an emphasis on breeding sound Red Angus and Hereford cattle, they also manage a progressive AI and embryo transfer program, along with a growing locker beef business.

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