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Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
The Power of Present Tense
When people speak with the present tense, it ends up being more persuasive. One type of language that signals confidence is present tense. As you talk about these, for lack of a better word, magic words or magic ways of talking, a voice that pops into my head is Donald Trump.
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