Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health cover image

Ep. 257 – Ray Marxer – Cowboy in a Corporate World

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health

CHAPTER

The Story of the Beaverhead Ranch

A number of years ago in the early 80s, say mid 80s, John Lincoln, who was president over Coke Industries for a time, wrote a book called Rich Grass and Sweetwater. He charged that maybe one of us, four or five managers at the time would be the one to continue the next story. So here we are. And because it's fascinating, the Western lifestyle and ranching has a romance about it, but it's also got some realities.

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