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Chip Wilson: The Seamless, Inside Story of Lululemon

Guy Kawasaki's Remarkable People

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Lou Lou Lemon Killer

The big five Japanese firms conglomerates were all coming up with American names for their apparel. "I think that the young kids that were buying homeless, you recognize it as a real authentic North American name because it had an L in it," he says. I'd say that both Adidas and Nike were so ingrained in shoes and they just didn't even think about apparel. It's only because my last few years in the snowboarding business when I saw women come into it and I started to make clothing for women.

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