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0320: Harnessing User Feedback- Refining Game Design with John Li

Game Dev Unchained

CHAPTER

The Importance of Concise Marketing

The best way to sell is word of mouth. Creatives just have a very poor concise summary of their home games. What will always remain in terms of not depending on technology or whatever? The more that you can communicate, uh, with your target audience earlier in the process, the better your success will be.

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