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2min chapter
Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
Introduction
Psychology of shopping: How do our emotions drive our buying behaviors? Why do some people spend money so easily, even when they shouldn't. Does buying a gift feel the same as buying something for yourself? Is retail therapy a real thing? Can shopping boost your mood? And why are black friday sales so irresistible?
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