SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health
The Official SaaStr Podcast: SaaS | Founders | Investors
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How Do You Adapt Your Sales Strategy?
It's really had to change the way we sell, given that we're now selling to essentially a different buyer in addition to our traditional buyer. And then I would say on top of that, it's even more challenging because oftentimes, if you're selling to someone that's not at the VP level or the C level,. It's really hard for them to sell up internally in an environment where they're constantly hearing, you know, we're cutting budgets where we need to do more with less. We've done a lot of training around ROI and talking about cost savings. In terms of like if you're a large self insured employer, you're actually going to save money by moving
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