Lessons from a “Girl Boss” with Charlotte Beers
The Martha Stewart Podcast
I'll Never Go Too Far
I miss these times. I think Budweiser can still do them where the budgets are big and the intent is emotionally stunning. They were trying to show that a specific American Express card was the only card you needed. So you were going to cut up all your other cards. That's a great idea. And they had me in the bottom of my swimming pool in Westport, Connecticut, cutting up and tiling the bottom of the of my pool with all my cut up credit cards. The head of Nestle was the most beautifully dressed man I'd ever seen. But so advertising went on and on. You really did change the landscape for advertising in the in the United States and elsewhere
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