23andMe's Anne Wojcicki: Embrace the gatekeepers
Masters of Scale
Empowering Health Through Genetics
This chapter examines the moral challenges within the healthcare industry and highlights community-driven advocacy, specifically within the HIV community of the late 90s. It narrates the founding vision behind 23andMe, focusing on the empowerment through direct access to genetic information while addressing the difficulties of shifting consumer perceptions. The chapter reflects on the initial struggles faced by the innovative company and the importance of educating customers on the value of genomic insights.
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