6min chapter

The $100 MBA Show cover image

MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value

The $100 MBA Show

CHAPTER

Maximizing Customer Value through Upselling

This chapter discusses the art of upselling to enhance customer lifetime value by understanding their needs and improving their buying experience. It offers practical strategies and examples on how to present personalized add-ons effectively, encouraging revenue growth while maintaining customer satisfaction.

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