How Did You Scale Out of the Penny Hoarder?

In 2019, you transitioned out of working with the penny hoarder and moved basically back to a blog or website you had started on your own. And again, the right being WRIT focused on helping writers. So why the shift? There's a few reasons why I decided to shift. One is I just missed that early building stage. Like I really like the beginning when you create something from nothing and I missed that.