It's so easy to say, right, i'm just doing this, right? You know, my intentions are good. Well, i think it's one of the issues. There is a group of people who know that being in the info war zone of conspiracy theory is a great grift. Not only do you have the algarithm sending people down the rabbit hole, if it is sending you down the rabbit Hole, those people get rewarded with more money. And therein becomes this like crazy devil's bargain, where you cant a start leaning towards that. I mean,you're talking about thousands of tweeds, very personal, like your fat, your hair lines receding,...