The Allure of Buying a Marketplace Business
Acquiring Minds
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Transforming a Marketplace Business Acquisition
Exploring the acquisition of a marketplace business with insights into revenue, profitability metrics, and the initial evaluation process. The chapter follows the transformation journey post-acquisition, discussing strategic decisions, sales process enhancements, and challenges faced during the transition period. Emphasis is placed on rebuilding relationships with dentists, improving business efficiency, and addressing the neglect of the supply side to drive future growth.
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