Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Ecommerce Playbook: Numbers, Struggles & Growth
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Mastering Excel and Specialized Marketing Skills for Career Advancement
The chapter emphasizes the importance of developing technical skills like Excel modeling and specialized marketing expertise for standing out in one's career. It delves into the benefits of becoming a specialist before transitioning into a generalist, drawing parallels with athletes and musicians' dedication to their craft. The advice provided encourages individuals to focus on emerging channels within marketing to become recognized experts and gain a competitive advantage.
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