C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!)
unbillable hours - a podcast about better professional services marketing
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Refining Your Value Proposition
This chapter emphasizes the critical importance of clearly articulating a firm's value proposition by focusing on client outcomes rather than just services. It introduces five essential questions to help firms identify their target audience and challenges, aiding in the creation of a compelling and specific promise. The discussion also highlights the need for clarity and uniqueness in messaging to effectively attract and retain the right clientele.
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