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#8 How do Web Search Engines Work?
Kopec Explains Software
Search Engine Optimization Isn't Searching Images
There's something in HTML called alt text, and it's an attribute that goes with an IMG. There are more advanced techniques that can be used today to identify what's in an image. But alt text is still the main way that we're going to find out what's in various images. They're also now reverse image searches, and those use much more advanced techniques.
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