4min chapter

The $100 MBA Show cover image

MBA198 Must Read: Scrum by Jeff Sutherland

The $100 MBA Show

CHAPTER

Intro

This chapter emphasizes the significance of personalized marketing and effective customer segmentation, showcasing tools like MailChimp. It also introduces 'Scrum' by Jeff Sutherland, outlining key principles that enhance productivity and project management in team environments.

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