Deterministic vs probabilistic attribution

Can the growing use of first-party data in mobile app advertising result in more effective, privacy-preserving ads? Are app store policies (around fingerprinting and the use of deterministic IDs) more relevant than specific data protection laws and enforcement actions? Can AI take contextual information to the next level? Will LLMs result in collecting less data in order to anticipate customer journeys?

Zino Rost van Tonningen is the CEO of TyrAds, a cutting-edge adtech company revolutionizing mobile app marketing with privacy-first programmatic solutions. With over a decade of experience in growth and product strategy for fast-moving brands, Zino combines creative agility with strategic rigor to help startups and established app publishers scale effectively in today’s cookieless ecosystem.

References:

* Zino Rost van Tonningen on LinkedIn

* TyrAds: Mobile App Growth Simplified

* Spotify: How We Automated Content Marketing to Acquire Users at Scale

* Apple Developers: User privacy and data use

* ATT opt-in rates in 2025: Benchmarks, insights and how to increase yours (Purchasely)

* Overview of the SDK Runtime on Android

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe