Is There a Magical Reason Why Spotify Has Come Out Well?

De ondera: There is no magical reason, because i don't believe in magic. I think some of them are that people have misunderstood a loto what we actually do. When we launched the original mobile product, everyone said they would never pay. It's your propensity to pay grows with your engagement. We had a super complicated business model. Were yo operate two different business models, advertising and primium, at the same time. And i think that is hard to replicate. So there's a lot of brilliant business strategy here. Brilliance or luck, probably more luck, but it doesn't really matter. Let's call it brilliant."