What's an Intuition?

An insight is a piece of information that challenges these presumptions or suppositions or understandings, and that changes this mental model about who your product is for. It's a kind of cognitive dissonance that leads you to modify your understanding or at least refine your understanding. For example, our customer sur latable found that people who viewed the company's product pages tended to purchase more than people who didn't. That was something that refined their mental model. The action they took was to dry i usage to those product pages by changes to their lay out on navigation on their sit this experiment turned out to increase purchase rates by six per cent....