4min chapter

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#436 - Dr Jordan B. Peterson - Your Life Is Built For More

Modern Wisdom

CHAPTER

What's the Right Cost?

When you drive the cost down to literally zero, you end up with a turn of very weird externalities that you didn't think. Optimizing for absolutes always ends up in cal newport says this about email. We've sold way more of these than we would have ever given away because people presume that if it costs nothing, it's worth nothing and partly because it isn't free. One of my partners worked pretty much full time for 15 years on this at sub par wages, making a tenthof, perhaps, of what he could have made in the private domain if he would have gone out and marketed his skills.

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