Innovating Data Infrastructure for Enhanced Customer Experience

Peter Laflin, Chief Data Officer at Morrisons, shares how his team turned customer confusion into a cutting-edge vector search experience—bridging physical retail with AI-powered search. He and John Kutay dive into the practical challenges of implementing LLMs and real-time data pipelines at scale, the importance of starting with actual customer problems, and why the best engineering feels a little lazy (on purpose). A real-world look at what happens when modern search meets supermarket shelves.

What's New In Data is a data thought leadership series hosted by John Kutay who leads data and products at Striim. What's New In Data hosts industry practitioners to discuss latest trends, common patterns for real world data patterns, and analytics success stories.