
S2 E17 - Leveraging Content and Community in B2B
Stacking Growth | The B2B Marketing Podcast
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How to Build a Successful Podcast, Successful Event, Successful Community
Sydney Allot: Before you can build successful podcast, a successful event, successful community, successful content, you have to have something unique to say. She says the first step is identifying who might be your subject matter expert. And then after that, it's like, we need to prove out that this content is valuable to peopleFirst she says. "Once we prove that out, boom, we can start creating whatever we want to create with it"
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