Facebook not as effective as it used to be. Brands are moving their advertising dollars away from facebook, putting it towards tiktok. It's still early in the platform yet. They have a huge user base, not jus tean agers. People are watching and ad licking, shop now and purchasing right then.
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course