Mike: You are paying for your marketing after you get the sale. So they could build like a residual book of business. Right? They made a lot of money. It's not like they got screwed in the deal. No, it is. It's just that's market dynamics of supply. The new people. Yeah. Because they're like, well, I get paid $20,000 to send an email. Why don't you just pay me $ 20,000? But do you think, as someone who's really done this and having had experience for this where, look, one of the things we notice is in the affiliate world, which is all performance, they're paid